Principles of marketing/PMKT103/ Outline
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- Launching products and generating market demand - Done
- Startup
- Start here - Done
- About - Done
- Course guide
- Overview - Done
- Learning outcomes and objectives
- Syllabus - Done
- Learning challenges - Done
- Learning challenge register - New Tech to be added
- Resources - Done
- Interactions
- Course announcements
- How announcements work - Done
- Instructions for getting ready - Done
- Instructions for session 1 - Done
- Instructions for session 2 - Done
- Instructions for session 3 - Done
- Course feed - Done
- Course announcements
- Learning pathways
- Product branding and distribution channels
- Overview - Done
- Video signpost: Brands and branding - Done
- Video signpost: Branding in the new normal - Done
- Distributing the product - Done
- Channel strategy decisions - Done
- Marketing channel relationships - Done
- Quiz - Done
- Start - Distribution channels skills challenge - Done
- Tasks - Distribution channels skills challenge - Done
- Outputs - Distribution channels skills challenge - Done
- Leveraging promotion tools and tactics
- Overview - Done
- Video signpost: Consumer Behaviour - Done
- Audio Signpost: Business promotion - Done
- Integrated Marketing & Communications - Done
- Video signpost: Marketing communications - Done
- Advertising vs. Marketing - Done
- Video signpost: Cross-cultural marketing communications - Done
- Quiz - Done
- Start - Promotion tools skills challenge - Done
- Tasks - Promotion tools skills challenge - Done
- Outputs - Promotion tools skills challenge - Done
- The power of digital marketing
- Overview - Done
- Video signpost: Social marketing - Done
- Digital marketing characteristics - Done
- Social and digital media marketing - Done
- Social media and technology trends - Done
- Quiz - Done
- Start - Digital marketing skills challenge - Done
- Tasks - Digital marketing skills challenge - Done
- Outputs - Digital marketing skills challenge - Done
- Product branding and distribution channels
- Assessment