Principles of marketing/PMKT103/Course guide/Syllabus
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Session 0
Orientation
These are the things you need to complete in preparation for the start of the course.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Start here (5 things to do on this page)
Session 1
Product branding and distribution channels
These are the things you need to complete for this learning pathway.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Brands and branding (WEote)
- Branding in the new normal (WEote)
- Distributing the product (WEote)
- Channel strategy decisions (WEote)
- Marketing channel relationships (WEnote)
- Quiz
Session 2
Leveraging promotion tools and tactics
These are the things you need to complete for this learning pathway.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Consumer Behaviour (WEnote)
- Business promotion (WEnote)
- Integrated Marketing & Communications (WEnote)
- Marketing communications (WEnote)
- Advertising vs. Marketing (WEnote)
- Cross-cultural marketing communications (WEnote)
- Quiz
Session 3
The power of digital marketing
These are the things you need to complete for this learning pathway.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Video signpost: Social marketing (WEnote)
- Digital marketing characteristics (WEnote)
- Social and digital media marketing (WEnote)
- Social media and technology trends (WEnote)
- Quiz
Session 4
Assessment
These are the things you need to complete for the assessment.
- Dates: independent study before the course starts