Principles of marketing/PMKT103/Leveraging promotion tools/Video signpost 2

Marketing communications

Watch this video by Brian K. McCarthy to learn about marketing communications in the context of one of the 4 Ps - Promotion. The presenter covers the following:

• a 6-step marketing communications framework in alignment with strategic goals
• three (3) key steps in developing marketing communications
• AIDA Model of Communication
• objectives, messages and tools

Marketing communications by Brian K. McCarthy (8:20)

1. You are talking with a friend over dinner about this course. How do you explain AIDA to them?
2. Make a WEnote post and then look on the course feed page to see how others explained it.

Note: Your comment will be displayed in the course feed.