Principles of marketing planning page
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(: In the tidy up any "deleted text" has just been commented out. It is still there in source view)
Contents
Design and development team
- Randy Fisher, Learning design consultant
- Wayne Mackintosh, Director OERF. Coordinating OERu MVP initiative.
- Carol Cooper-Taylor, Learning design consultant
Planning documents
- Design blueprint
- PMKT100 course specification
- Google worksheet for course division & units from Saylor course not directly covered in micro structure
Project resources and links
- Saylor Principles of Marketing - Primary source being used for remix
- Course Guide Resources
- Candidate video signposts
- Inventory of OER for PMKT101
- Inventory of OER for PMKT102
- Inventory of OER for PMKT103
Work in progress
Meetings and minutes
- 1st Meeting, 27 April 2016 (NZST)
Course materials
Outline pages for the micro courses
- PMKT100 Outline (Landing page)
- PMKT101 Outline (Core foundations of successful marketing) --- PMKT101 Wordpress site
- PMKT102 Outline (Market research and customer insights) --- PMKT102 Wordpress site
- PMKT103 Outline (Launching products and generating market demand) --- PMKT103 Wordpress site