Principles of marketing/PMKT103/Leveraging promotion tools/Required reading 3

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Internet marketing
Although advertising is an element of marketing, there are significant differences between the two.

There are guidelines that marketers must consider when developing communication and promotion strategies as part of an integrated marketing communication campaign.

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Advertising vs. Marketing
  1. Read this article, which provides information regarding advertising and marketing promotions on the Internet.
  2. Why does marketing and advertising promotion have a significant impact? Post a WEnote below and then look on the course feed page to see what others thought.


Note: Your comment will be displayed in the course feed.