Principles of marketing/PMKT103/Product branding distribution channels/Video signpost 2

Branding in the new normal

Watch this video by Sasha Strauss, at a Think Branding with Google conference, as he shares his knowledge and experience with "Branding in the New Normal" (the digital era). While many of his examples are from large companies, consider how these might apply to smaller and medium-sized firms, and what modifications / tweaks might be necessary to achieve success.

Branding in the New Normal (39:06)

1. Taking one example from the video, post a WEnote about what modifications / tweaks you would make to achieve success for a smaller firm.
2. Look at what others have posted on the course feed page.

Note: Your comment will be displayed in the course feed.