Principles of marketing/PMKT103/Digital marketing/Video signpost

Social marketing

Watch this video about social marketing by Steven Van Hook. Most of the tools for promoting commercial projects can also be applied to advancing social causes and programs. You may read along with the transcript here.

Digital / Social Marketing (7:14)

1. Think of a social cause you have seen marketed recently.
2. Post a WEnote about what you think worked well OR badly in their marketing campaign.
3. Look on the course feed page to see what others posted.

Note: Your comment will be displayed in the course feed.