Principles of marketing/PMKT103/Course guide/Resources

In addition to the many links provided in the course materials and the open access materials you will find online through your web searches, the following resources are useful. As an open course, you do not need to buy any textbooks or purchase any software licenses to participate in this course.

Product branding and distribution channels

• Individual Branding. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Individual_branding
• Multi-Channel Retailing. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Consumer_behaviour#Multi-channel_retailing

Leveraging promotion tools and tactics

• Promotion (Marketing). In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Promotion_%28marketing%29
• Guerilla Marketing. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Guerrilla_marketing
• Digital Marketing. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Digital_marketing
• Integrated Marketing and Communications. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Integrated_marketing_communications

The Power of Digital Marketing

• Digital Marketing. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Digital_marketing
• Social Media Marketing. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Social_media_marketing
• Content Marketing. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Content_marketing
• Online Advertising. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Online_advertising
• Crowdsourcing. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Crowdsourcing