Principles of marketing/PMKT103/About
Course Name: Launching products and generating market demand (PMKT103)
In this course you'll learn the basics of branding products, promotion tools and digital marketing.
Course Metrics
- Notional learning hours: 40 hours
- Duration: 2 weeks, 15 hours per week
- Assessment: 10 Hours
- Formal Credit Option: Yes, 1 North American credit of a 3 credit course at Thomas Edison State University
- Course: One of three micro courses for Principles of Marketing
- Credential: The following articulation pathways are available:
- Associate in Science in Business Administration degree (TESU) and
- Certificate in Higher Education (UK)
- Level: 1st year Bachelor Degree
What will I learn?
Upon successful completion of this course, you will be able to:
- Explain product branding and its characteristics.
- Identify the components of the distribution process, its complexities, pain points and opportunities for increasing sales.
- Critically think about distribution channels for different products at different stages in their life cycle (i.e., warehouse shipping, distribution to sellers, product returns and restocking).
- Explain product promotion and its characteristics.
- Identify the key elements of a promotional strategy for a product at different stages in its life cycle.
- Explain how guerrilla marketing can expand the reach and cost-effectiveness of a promotional campaign.
- Explain digital marketing, social media and its strengths and weaknesses.
- Identify the key elements of a digital marketing strategy for a product at different stages in its life cycle.
- Explain how digital marketing can expand the reach and cost-effectiveness of a promotional campaign.
- Discuss the implications of digital promotions and social media for marketing planning.
What's involved?
There are three learning pathways each containing numerous resources, activities, and an assessment (for those seeking formal credit).
The learning pathways are:
- Product branding and distribution channels
- Leveraging promotion tools and tactics
- The power of digital marketing
What prerequisites should I have, if any?
Anyone is free to participate in this course. An internet connection and basic web browsing skills are recommended with the ability to create a blog and microblog account (instructions and self-study tutorials provided.) You are requested to keep a personal learning journal as reflection has been shown to increase learning markedly.
Learners aiming to submit assessments for formal academic credit will need to meet the normal university admission requirements of the conferring institution (e.g. language proficiency and school leaving certificates).
