Principles of marketing/PMKT103/Session2
Dear student
Welcome to Session 2 of the syllabus on Leveraging promotion tools and tactics. These instructions are for your independent study before the course starts. If you have just joined us, you will find copies of the instructions for the previous sessions on the course site.
INSTRUCTIONS FOR THIS SESSION
As the fourth "P", promotion and promotional tools are focused on raising customer / stakeholder awareness of a product or brand's unique value; put in place a 'call to action'; generate sales; create brand loyalty and satisfaction post-purchase. The promotional mix often includes direct (personal) selling; advertising (including the web), sales promotion, direct marketing, and publicity.
- Work through the learning materials
- Complete the learning challenge
NEED HELP?
Post your questions using WEnotes or PMKT103 forum. Remember to include the url of the page where you are having problems.
As always if you can help a fellow student by answering a question in the forum please do. Students are based anywhere in the world and facilitators are often not in the same time zone.
I hope you enjoy this section.
Your facilitator
Randy Fisher
