Principles of marketing/PMKT103/Session1
Dear student
Welcome to Session 1 of the syllabus on Product branding and distribution channels. These instructions are for your independent study before the course starts. If you have just joined us, you will find copies of the instructions for the previous session on the course site.
RECAP
I hope that you found the initial instructions useful.
Make sure you have completed the items outlined on the Start here page.
INSTRUCTIONS FOR THIS SESSION
Product branding and distribution channels is about learning how marketers decide to effectively raise awareness of their brand and distribute the product. Often this involves using more than one selling channel.
- Work through the learning materials
- Complete the learning challenge
NEED HELP?
Post your questions using WEnotes or PMKT103 forum. Remember to include the url of the page where you are having problems.
Let's leverage the power of peer-learning by helping each other. If you know the answer to a question, help a friend by responding or fixing the problem directly on the wiki page. Bear in mind that as an international course, your facilitators may be in a different time zone and could be sleeping when you post a question.
Most of all have fun!
Your facilitator
Randy Fisher
