Principles of marketing/PMKT103/Session3
Dear student
Welcome to Session 3 of the syllabus on The power of digital marketing. These instructions are for your independent study before the course starts. If you have just joined us, you will find copies of the instructions for the previous sessions on the course site.
This is the last of the 3 sessions - you are nearly there.
INSTRUCTIONS FOR THIS SESSION
Content marketing is a strategic marketing approach focused on developing "content" to educate, build relationships with, acquire and secure customers. This information is delivered in a a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
- Work through the learning materials
- Complete the learning challenge
NEED HELP?
Post your questions using WEnotes or PMKT103 forum. Remember to include the url of the page where you are having problems.
As always if you can help a fellow student by answering a question in the forum please do. Students are based anywhere in the world and facilitators are often not in the same time zone.
I hope you have enjoyed learning with the OERu. For those undertaking the assessment for formal credit there will be one more email with instructions on this.
Your facilitator
Randy Fisher
