Principles of marketing/PMKT101/home

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In this course you will learn about the key principles, trends and practices in marketing.


Register Orient Study
Step 1: As an open course, you can access all the learning resources on this course site without a password. Register to receive course announcements via email (click on the graphic above). You will also need to login with your account credentials to post on WENotes, or participate in course discussions on forums.oeru.org.
Step 2: Explore the course website to find out what the course is about, what is required and where the syllabus, course materials and learning challenges are located. Complete your orientation by establishing your own personal course blog and Twitter account (if used).
Step 3: Commence your study from the syllabus page. You can study at your own pace or follow the course with the group. Instructions are posted on the announcements page and you can monitor live interactions from the course feed.