Principles of marketing/PMKT101/Course guide/Syllabus

Session 0

Orientation

These are the things you need to complete in preparation for the start of the course.

• Dates: independent study before the course starts
• Learning materials:
  1. Orientation
• Learning activities:
  1. Start here (5 things to do on this page)

Session 1

Marketing products and services

These are the things you need to complete for this learning pathway.

• Dates: independent study before the course starts
• Learning materials:
  1. Marketing products and services
• Learning activities:
  1. What is marketing? (WEnote)
  2. 4Ps of the marketing mix (WEnote)
  3. How to get your ideas to spread (WEnote)
  4. Quiz
  5. Learning challenge

Session 2

Optimizing the marketing mix (the 4Ps)

These are the things you need to complete for this learning pathway.

• Dates: independent study before the course starts
• Learning materials:
  1. Optimizing the marketing mix
• Learning activities:
  1. Understanding the marketing mix (WEnote)
  2. New/Existing Products (WEnote)
  3. Importance of pricing (WEnote)
  4. Price (WEnote)
  5. Price the only revenue generator (WEnote)
  6. Demand-based pricing (WEnote)
  7. Place (WEnote)
  8. Promotion (WEnote)
  9. Quiz
  10. Learning challenge

Session 3

Segmenting markets and target audiences

These are the things you need to complete for this learning pathway.

• Dates: independent study before the course starts
• Learning materials:
  1. Segmenting markets and target audiences
• Learning activities:
  1. Segmentation, targeting and positioning (WEnote)
  2. Segmenting markets and targeting audiences (WEnote)
  3. Targeting (WEnote)
  4. Positioning (WEnote)
  5. Target audiences (WEnote)
  6. Quiz
  7. Learning challenge

Session 4

Assessment

These are the things you need to complete for the assessment.

• Dates: independent study before the course starts

1. Assessment instructions
2. Marking schedule