Principles of marketing/PMKT101/Course guide/Learning challenges
A distinctive feature of this course is the inclusion of a number of "hands on" and "learn-by-doing" learning challenges.
The learning challenges are designed to provide scaffolding and the corresponding skills development needed for successful completion of the course outcomes. The learning challenges are optional for learners participating for self-interest but are valuable in developing your open design skills. The artefacts produced can be reused and improved for inclusion in the final assignment of this course for learners seeking formal academic credit. Learners share their experiences by posting on their course blogs.
Summary of learning challenges in this course
There are three learning challenges integrated into this course.
We strongly encourage all participants to visit the learning challenge register and record their submissions. This is important for sharing your work with your peers.
Learning challenge | Description |
---|---|
1. Marketing products skills challenge | Create a new blog on WordPress and publish your first post introducing yourself to course participants. As part of this introduction, please share your perspective (and experience) as to why you believe marketing is important. |
2. Marketing mix skills challenge | Describe the optimal marketing mix for a product. |
3. Segmenting markets skills challenge | Describe how you would segment the markets for a product. |