Principles of marketing/PMKT102/Session3
Dear student
Welcome to Session 3 of the syllabus on Developing a value proposition for the product life cycle. These instructions are for your independent study before the course starts. If you have just joined us, you will find copies of the instructions for the previous sessions on the course site.
This is the last of the 3 sessions - you are nearly there.
INSTRUCTIONS FOR THIS SESSION
When a new product is developed, a company must research and develop the “value proposition” to its customers and communicate its value. A value proposition is a promise of value to be delivered and acknowledged. It is also a belief from the customer how value (benefit) will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
- Work through the learning materials
- Complete the learning challenge
NEED HELP?
Post your questions using WEnotes or PMKT102 forum. Remember to include the url of the page where you are having problems.
As always if you can help a fellow student by answering a question in the forum please do. Students are based anywhere in the world and facilitators are often not in the same time zone.
I hope you have enjoyed learning with the OERu. For those undertaking the assessment for formal credit there will be one more email with instructions on this.
Your facilitator
Randy Fisher
