Principles of marketing/PMKT102/Course guide/Syllabus
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Session 0
Orientation
These are the things you need to complete in preparation for the start of the course.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Start here (5 things to do on this page)
Session 1
Assessing customer behaviour and motivation
These are the things you need to complete for this learning pathway.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Customer behaviour, needs and motivation (WEnote)
- Organizational Buyer Behaviour (WEnote)
- B2B vs B2C Markets (WEnote)
- Marketing Channels (WEnote)
- Buyer Behaviour (WEnote)
- Customer Psychology (WEnote)
- Strategic Customer Value (WEnote)
- Quiz
Session 2
Researching customer needs and preferences
These are the things you need to complete for this learning pathway.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Market Research (WEnote)
- Info Gathering (WEnote)
- Research Questions (WEnote)
- Quiz
Session 3
Developing a value proposition for the product life cycle
These are the things you need to complete for this learning pathway.
- Dates: independent study before the course starts
- Learning materials:
- Learning activities:
- Product life cycle (WEnote)
- The offering (WEnote)
- Supply chain (WEnote)
- Quiz
Session 4
Assessment
These are the things you need to complete for the assessment.
- Dates: independent study before the course starts