Principles of marketing/PMKT102/Course guide/Resources

Assessing customer behaviour and motivation

• Customer behaviour. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Consumer_behaviour
• Maslow's hierarchy of needs. In Wikipedia. Retrieved June 12, 2016, from https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
• 14 international movie posters that are very different from the US version. In Buzzfeed. Retrieved June 12, 2016, from https://www.buzzfeed.com/adambvary/movie-posters-look-really-different-in-other-countries-like?

Researching customer needs and preferences

• Marketing and market research. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Marketing#Marketing_research
• Color in Chinese culture. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Color_in_Chinese_culture
• Glad Wrap frantically reworking new cutter design after public outrage and threats to boycott the product, by Sarah Carty, Daily Mail Australia, published January 23, 2015
• Types of market research. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Marketing#Types_of_market_research

Developing a Value Proposition for the Product Life cycle

• Supply chain. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Supply_chain
• Value chain. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Value_chain
• Value proposition. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Value_proposition
• Product life cycle. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Product_life-cycle_management_%28marketing%29