Principles of marketing/PMKT102/Course guide/Learning challenges

A distinctive feature of this course is the inclusion of a number of "hands on" and "learn-by-doing" learning challenges.

Description

A learning challenge is a substantive e-learning activity where learners are invited to:

• Create an artefact, and/or
• Demonstrate digital skills, and
• Share their experiences and reflections with fellow learners.

The learning challenges are designed to provide scaffolding and the corresponding skills development needed for successful completion of the course outcomes. The learning challenges are optional for learners participating for self-interest but are valuable in developing your open design skills. The artefacts produced can be reused and improved for inclusion in the final assignment of this course for learners seeking formal academic credit. Learners share their experiences by posting on their course blogs.

Key points

Each learning challenge is divided into three component parts:

1. Start section: which provides a summary, a purpose statement and stimulus resource links to help you get started with your learning challenge.
2. Tasks section: which provides detailed step-by-step instructions of the task activities needed to achieve the outputs.
3. Outputs section: which provides the learning outcome actions to demonstrate what you were able to achieve with your learning challenge. In our open courses we encourage participants to share what they create through their personal blogs.

Summary of learning challenges in this course

There are three learning challenges integrated into this course.

We strongly encourage all participants to visit the learning challenge register and record their submissions. This is important for sharing your work with your peers.

Learning challenge	Description
1. Customer behaviour skills challenge	Assess customer behaviour and motivation for buying a product.
2. Researching needs skills challenge	Research customer needs and preferences for a product.
3. Value proposition skills challenge	Create a value proposition throughout each stage of the life cycle of a product.