Writing for Business Success/Understanding your audience/Perception
Read Chapter 3.2 in Business Communication for Success. This reading describes ways that personal frames of reference influence how people select, organize and interpret information. Effective communication depends on how well we adapt messages to audience frames of reference. Awareness of what your audiences see as relevant, and contextual noise that can influence perception, will help you design more effective messages. Finding common ground between your message and audience expectations is a good first step to engage attention and interest. In face-to-face speaking contexts, audience body language is a good clue to how well your message is being received. In online communication, audience response cues may only be visible in text content, tone, number of responses, or just ‘likes.’
Recommended: Do the four chapter exercises, which encourage you to reflect on various aspects of your perception, and practice your writing skills by describing how perception limits, or expands, one’s view. In your writing practice in your learning journal, try applying the five-part message design format in a descriptive essay of 200 words or less.
