Writing for Business Success/Understanding your audience/Overview and Objectives

Overview

In this pathway, you will learn how your self-awareness and how others view you can influence your commmunication effectiveness. Getting to know your audience is also a vital part of designing messages because the way people select, organize, and interpret information is primed by personal experience, cultural expectations and media messages. You will also have various opportunities to practice ‘audience’ interviewing skills in various activities throughout this pathway.

Objectives

When you complete this learning pathway, you will be able to:

• Describe the role of experiences, attitudes, beliefs and values in self-concept.
• Explain the nature and influence of selective perception.
• Describe the Gestalt principles of organization.
• Explain how interpretation influences perception.
• Describe three ways to better understand and communicate with your audiences.
• Apply active listening and reading skills.