Writing for Business Success/Overview, course aims and learning outcomes
Business communication can be thought of as a flexible problem-solving process that can be applied in various kinds of workplace situations. Effective communication takes preparation, practice, and persistence. This micro-course series offers you a space to learn effective communication concepts and skills, before you have to apply them in real-world business environments.
Writing for Success is a free micro open online course (mOOC). In this course, you will learn how the communication process, messages, and audiences are inter-related in business communications, and develop skills, habits, and strategies that support successful writing in various business communication formats and contexts. You will also learn about differences and similarities between key components of communication in written and oral communication.
This course aims to help learners:
- Understand the importance of effective business communication skills.
- Improve their real-world business communication skills.
- Design effective business messages for diverse audiences.
- Become familiar with common business documents.
When you have completed this course, you will be able to:
- Explain why effective communication is important in business communication.
- Explain how experiences, attitudes, beliefs, and values shape perceptions and communication.
- Apply communication theories to real-world business communication.
- Assess diverse audiences to design effective business messages.
- Apply essential writing skills to better communicate with various audiences.
- Describe the purpose, elements, and formats of common business documents.
- Apply organizational principles and structural elements in planning outlines.
- Explain key legal implications of business writing.
