Writing for Business Success/Organization and outlines/Video signpost Venditti1

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View video series – Open Course Library: Phil Venditti. 1. Diagram of How to Prepare the Speech [5:42 min.], 2. “Grabber” with Explanation [3:40 min.], 3.Analysis of Introduction [4:52 min.], and 4. Introduction & Conclusion [4:45 min.]. These four videos show Venditti and his students working through a public speaking assignment in their classroom at Clover Park Technical College, in Lakewood, Washington, USA. After viewing these videos, use the preparation techniques Venditti suggests to sketch out ideas for your own speech topic. Don’t worry about finalizing your outline and content until you have had a chance to work through all the learning activities in this pathway. As you view the videos, try to identify the cognate strategies Venditti is recommending.


In the first video, Venditti leads his class through speech preparation techniques in the context of an assignment on writing a speech to critique past speeches. He discusses simple organizing principles to draft the introduction, middle, and conclusion sections of this assignment. Venditti advises that these are needed to start developing the outline, and research plan to find content that will support your main ideas. He notes that time constraints will directly affect your research plan.



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In the second video, Venditti demonstrates how to begin an informative speech, by using images as a vehicle to engage audience interest and ask questions to find out what they already know about your topic. He recommends having backup images available in case your audience doesn’t recognize your topic reference in the first image. Next, he suggests asking followup questions to find out what the audience knows and feels about your topic in more detail. This strategy can help you adjust your presentation to better meet audience needs and hold their interest.



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In the third video, Venditti demonstrates how to begin an informative speech about past speeches, using photographs of Helen Keller to engage his students in discussion about the values and ideas they associate with this historical figure.



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In this video, Venditti explains how a strong introduction and conclusion help you establish your credibilty with your audience. He reviews the main purposes of these sections, and emphasises they should be text-free, certain, and strong in your speech delivery. Venditti points out this builds audience confidence in your message. Being word perfect to your prepared speech isn’t important; it’s your messages that matter. To build confidence in speaking extemporaneously, practice until you can state your introduction and conclusion without referring to your text. A sense of speaker confidence helps the audience relax, and primes their readiness to accept your message. A sense of positive audience connection in turn will help you relax and feel more confident in your whole message delivery. In closing, Venditti reminds the basic format for all speeches is to tell them what you’re going to tell them, tell them, and then tell them what you told them.



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In this video, Khurana describes how to present your conclusions effectively by focusing on who your audience is, what your key message is, and how you are framing your message. He recommends using the inverted pyramid method to organize your content. Which cognate strategies does Khurana emphasise?