Writing for Business Success/Organization and outlines/Video signpost Carroll
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View video – Kevin Carroll: How to Organize Your Presentation or Speech [2:18 min.] Carroll, a presentation coach, uses a diamond metaphor to explain how an effective speech has a tight focus at the start, expands in the middle, and comes to a tight close. He advises starting with a clear statement of your objective and how the audience will benefit from your proposal. Then, in the middle, stick to three main points. At the end, summarize your three points, state a conclusion that addresses your objective, and suggest an action step. In closing, Carroll illustrates this process with a simple example about making a great sandwich. Try using Carroll’s format to structure your own persuasive speech. Was this helpful to organizing your key ideas?