Writing for Business Success/Organization and outlines/Samples speech outlines
Read Chapter 12.4 in Business Communication for Success.
In this topic, you will learn how to create two different styles of speech outlines to organize your ideas and tie them to five main structural elements: the attention statement, introduction, body, conclusion, and residual message. In the classical outline, ideas are organized in a hierarchical way. An alternate format is to organize your ideas around your rhetorical device and/or cognate strategies, thesis, main points, summary, and thesis recap. Note: Rhetorical devices and cognate strategies are different but overlapping concepts. Rhetorical devices, such as use of metaphor and repetition, are ways you can apply the different cognate strategies.
Recommended: Do Chapter Exercise 3 with the modification suggested here. Diagram or create an outline from Martin Luther King’s I Have a Dream speech. After you complete this activity, revisit your critical reflection on Dr. King’s use of cognate strategies in relation to the rhetorical context. Would you now change any perspectives in your reflection?
