Writing for Business Success/Organization and outlines/Building a sample speech

Readings

Read Chapter 12.3 in Business Communication for Success. This reading provides an overview of how speeches are built by identifying the main points to be communicated and by developing five structural elements: attention statement, introduction, body, conclusion, and residual message.

Recommended: Do the three chapter exercises, which ask you to analyse the five structural elements in two speech contexts, and the function that organization serves in a speech.