Writing for Business Success/Effective business writing/Overview and Objectives

Overview

In this pathway, you will explore effective writing in business contexts, and consider similarities and differences between written and oral communication. Successful writing develops from good habits, like reading, targeted writing practice, critical thinking, and using rhetorical and cognate strategies. You will have opportunities to apply appropriate styles and ethical principles that help build communication bridges and overcome common barriers in various business writing contexts.

Objectives

When you complete this learning pathway, you will be able to:

• Compare and contrast written and oral communication.
• Explain how reading, writing practice, and critical thinking support good writing.
• Identify six qualities that characterize good business writing.
• Apply rhetorical and cognate strategies to business communication.
• Apply casual and formal writing styles appropriately for different target audiences.
• Outline key ethics and related legal implications that govern business writing.
• Describe strategies to overcome common barriers to written communication.