Writing for Business Success/Effective business writing/Organizing written communication

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Readings

Read Chapter 4.6 in Business Communication for Success. At minimum, effective writing shows attention to detail in style, grammar, spelling, and punctuation. However, to communicate your target meaning in a way that engages diverse cultural audiences, more thought and research is needed. Understanding your audience’s vocabulary, anticipating interpretations, and asking for feedback will help you frame more effective messages. Nonverbal aspects of writing, such as headers, contact information, and subject lines directly affect reader perceptions in both print and digital documents. Design choices in font, symbols, delivery channels, and timing also influence understanding. Always review your documents, think about whether they serve the intended purpose, and revise as needed before you distribute them.


Recommended: Do the four chapter exercises. The first two exercises encourage you to practice your writing skills by revising an email, including use of different formats. The third asks you to create an audience-centred business document. The last exercise invites you to create a unique message, seek feedback from an audience of your choice on their understanding of your message, and reflect on the similarities and differences in their perceptions.