Writing for Business Success/Delivering your message/Video signpost Cloud

Media

View video – Saint Cloud University: English 191: Rhetorical and Analytical Writing: Choosing Good Words. [15:58 min.] This lecture video approaches word and emphasis choices through reflection on about word meaning, familiarity, strength and sound.

Choosing Good Words

Media

View video – Glass in the Class: The Power of Verbal Communication. [21 min.] Kent State University communication scholars interview Mark Traphagen, an online marketing consultant, about business communication in the digital world. In face-to-face communication, verbal and non-verbal communication naturally go together. However, in online environments, written text and videos are dominant. With reduced non-verbal cues, messages need to be carefully designed to support effective communication. Traphagen recommends sharing knowledge in marketing content to build trust, authority and relevance. He also advises humanizing and personalizing online marketing by integrating face-to-face events, and using real-time video software to invite audience feedback to help adapt marketing messages in different contexts.

The Power of Verbal Communication

In the WENotes feed, make a comment on online communication dynamics across diverse cultures.

Note: Your comment will be displayed in the course feed.