Writing for Business Success/Business writing in action/Video signpost Saylor1
View video – Saylor Academy: Text, Email, and Netiquette. [6:48 min.] This video provides an audiovisual review of the appropriate uses, format, and netiquete in text messages and emails discussed in the Chapter 9.1 reading.
View video – ClarkMorgan Insights: Rupert Munton: Use a Holistic Approach to Writing Business Emails. 4:46 min. Munton notes that email is likely the most common form of communication with clients, yet is often underrated. In his view, attention to detail from subject line to signature to ensure message clarity and an appropriate tone, conveys professionalism and can strengthen relationships with readers. Munton illustrates his point with business examples of miscommunication that can occur when one or more parts of your email is disconnected from your intended message.
Read – Jacquelyn Smith’s 2016 article in the Business Insider magazine “15 email-etiquette rules every professional should know.” This article provides practical tips on managing tone, humour, and different cultural communication patterns, as well as guidance on standard business format and netiquette expectations.