Writing for Business Success/Business writing in action/Video signpost Cialdini
Writing Practice: Sales Message
This activity invites you to practice your persuasive writing skills by revising a letter to improve the sales pitch. The marketing story is a chance to win a 5 day cruise in the Caribbean. Fill in the blanks in the [linked] sales letter with vivid, descriptive language that will attract the reader’s attention and retain interest. Your choices are modifiers, verbs, nouns, phrases, and postscript.
Tips: Refer to Table 9.6: The Five Main Parts of a Persuasive Message. Try applying the principles of persuasion discussed in the influenceatwork.com video.
Note: There are many ways to present information in a sales letter, so the letter you produce need not match the sample answer.
Explore Digital Communication Resources
When used well, curated content boards can be a powerful way to engage audience interest and add value to your business. Good business writing in message design, organization, a unique value proposition, and ethical, fair communication in web channels are as vital to effective communication, as in any other business document. Both the Scoop.it! resources shown here contain valuable business communication information; however they use the curation tool in noticeably different ways. As you explore these resources, try analyzing the different content organization and message design strategies used in relation to your own user experience.
- 21 CIF: Locate, Evaluate and Ethically use Digital Information. Dennis O’Connor and Carl Heine, co-curators.
- Bovee & Thill Communications - A marketing application example
