Writing for Business Success/Business writing in action/Text, mail and netiquette
Read Chapter 9 Introduction and 9.1 in Business Communication for Success. These readings repeat the value for clear, concise, professional documents in all written business communication. Chapter 9.1 describes the expectations for appropriate uses, format, and netiquette in text messages and emails as they were understood in 2010, and a caution that Internet communications have lasting traces. Another key takeaway is that face-to-face social customs influence the way people interact online. While these basics still hold true, expanding digital communication technologies, and global and e-business enterprises, present new communication perspectives and challenges for everyone, especially in intercultural contexts. For example, as you learned earlier, the Platinum Rule has replaced the Golden Rule in contemporary business thinking. There is now greater recognition of diversity in audience frames of reference, social customs, and communication patterns.
Recommended: Do the Introductory exercises, which suggest you preview the Chapter 9 headings, and research the writing skills expected in your preferred career field(s), including interviewing someone with work experience if possible.
Also do Chapter exercises 2, 3, and 5. The first two exercises ask you to explore your own email for examples of well-composed and problematic messages. Try revising one problematic email to correct errors and create a more professional tone. Exercise 5 invites you to find a current example of moderation of a ‘flame war’ in a public online forum, such as Twitter or the comments section of a major news website. What actions were taken, and how effective were the actions to restore a more courteous tone?
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