User:Etinder
 Dr Etinder Pal Singh | |
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| Employer: | Apeejay School of Management ASM |
| Occupation: | Professor of Marketing |
| Nationality: | Indian  |
| Country: | India |
Dr Etinder Pal Singh is currently working as Professor and also heads the Marketing Area at Apeejay School of Management, New Delhi.[1] He is a dynamic, entrepreneurial sales management strategist with an MBA & PhD in Business, having 18+ year record of achievement and demonstrated success while providing leadership in highly competitive markets of U. S, Canada and India. His research interests include Branding, Leadership, Relationships (Interpersonal, Employer- Employee and Client- Vendor), CRM, and Consumer Behavior.Prior to this he was Director, Executive development with Northpoint Centre of Learning, A Lintas Group Initiative.
The clients with whom he has worked in past are: Cottage Emporium, Fabriqate Research UK, KPIT, Infiniti Retail, Kotak Mahindra, Honeywell, Market Rx, Optimix-ING, Bharti Axa Life, Standard Chartered, Lintas, Sandoz, Cognizant Technologies, TritonCommunications, Lufthansa, WNS, Seahorse Group, Geometric Ltd amongst others.
Contents
Subject Taught
| Courses Taught | Course Outline | Course Material |
|---|---|---|
| Marketing -1 | | |
| Marketing-2 | ||
| Consumer Behavior | ||
| Integrated Marketing Communication | ||
| Brand Management | ||
| Services Marketing |
