Principles of management/PMAN101/Management functions/Video signpost

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Steve Jobs talks about managing people

View this interview extract where Steve Jobs, the co-founder and former chairman and chief executive officer (CEO) of Apple, talks about management.


Consider the following questions:

  • What functions of management did Steve Jobs identify?
  • To what extent do these align with what you consider the tasks of managers?
  • What functions of management would you consider adding to the list?
  • Are these functions appropriate for all organizations (i.e large or small businesses)?
  • Is management more than just managing people?


Having viewed this short video signpost, please share one "take-home message" on WENotes below.

For example:

  • My take-home message is ....
  • The most important task of management is ....