Creating effective business presentations/Presentations to persuade/Video signpost - Cialdini

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View video – influenceatwork.com: Science of Persuasion. [11:50 min.] This animated video presents research-based business examples of how applying the six principles of persuasion can influence people to say yes to your proposals.



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In this video, Pink proposes that the foundational qualities that allow us to engage in ethical and effective persuasion are attunement, buoyancy, and clarity. These qualities involve developing perspective-taking skills, personal resilience, and the ability to help people clarify their needs and options.