Creating effective business presentations/Presentations to persuade/Video signpost - BT

Media

This video is a compilation of four ads to illustrate common persuasive tactics of emotional appeal, exaggeration, bandwagon, and loaded words.

Intro to Persuasive Text

Do you think these persuasive tactics mentioned in the video are ethical? Why or why not?

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Media

View Daniel Kuglich: The Art of Rhetoric: Persuasive Techniques in Advertising [8:28 min]. This video explains and illustrates arguments based on appeals to emotion (pathos), logic (logos), and credibility (ethos) used in modern advertising.

The Art of Rhetoric