VUSSC/Content/Entrepreneurship/Selling and the Customer

Introduction

1. Qualities of a Good Salesperson
2. Customers' Instincts and Habits OR Retail Psycology
3. Different Customer Types
   1. The Nervous Buyer
   2. The Social Buyer
   3. The Cautious Buyer
   4. The Argumentative Buyer

• • The cold and indifferent buyer

1. What Motivates Cusomers to buy?
2. Persuading the Customer
3. Summary