VUSSC/Content/Entrepreneurship/Planning for the Business/Learning Objectives

2. Learning Objectives

At the end of this unit you should be able to:

• discuss the rules and regulations to be followed in setting up a business,
• understand the required procedures for naming a business
• understand issues regarding trade marks service marks
• assess the opportunities for starting up your business
• identify competitors in your field of business
• analyse the business environment using the SWOT analysis
• determine the supply and demand of your product
• establish your target market
• determine the financial needs of your enterprise
• determine the initial capital requirement of your enterprise
• determine the short and the long term capital needs of your enterprise
• justify the need for a business plan
• Outline the steps involved in preparation of a business plan
• Discuss the elements of a business plan

Introduction | Learning Objectives | Legal requirements for your type of business | Opportunities in your environments | Competition (SWOT Analysis) | Supply and Demand | The Market | Funding for the enterprise | The Business plan | Summary