Branding

Randy Fisher, MA iCentro

Randy Fisher, MA iCentro

Project Manager - Facilitating Stakeholder Engagement, Organizational Change, Learning, Evaluation & Performance

Contact: randyfishercan at gmail dot com

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Branding

Benefits

• Strengthened customer relationships
• Increased opportunity for upselling and cross-selling
• New communications/distribution channels
• Increased visibility, profile and exposure - current and new markets

Phase	Description	Activities	Estimated Time
I	Initial Consultation	ID objectives, clarity and alignment	2 hours
II	Strategy Development & Approach	ID strategy and change management approach Clarification of expectations, metrics Channel development - current and new markets / customers Integrating and aligning with pre-existing marketing activities, and new opportunities ID activities, roles and responsibilities Change/Transition Management issues	3 hours
III	Implementation, Alignment & Integration	Selecting appropriate free social networking applications (i.e., blog, wiki, Twitter, LinkedIn) Setup, integration with other activities & tools Customer consultation and feedback Story development and tracking Opportunity identification, leverage	30-35 hours
IV	Training & Coaching Support	Initial training, walk-through Coaching	10-15 hours
V	Site(s) Maintenance & Support	Ongoing site maintenance and support	TBD

Value Add

• change / transition management
• iterative improvements
• action learning
• marketing knowledge, integration
• use of time (increments, allocation)
• capacity-building, skills and knowledge transfer
• collaborative, co-creative relationship-building

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Note

Does NOT include:

• Web design, CSS coding or truly technical support
• Paid collaboration and/or networking applications
• Google Analytics