Principles of marketing/PMKT102/ Outline
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- Marketing research and customer insights - Done
- Startup
- Start here - Done
- About - Done
- Course guide
- Overview - Done
- Learning outcome and objectives
- Syllabus - Done
- Learning challenges - Done
- Learning challenge register - New Technology to be added
- Resources - Done
- Interactions
- Course announcements
- How announcements work - Done
- Instructions for getting ready - Done
- Instructions for session 1 - Done
- Instructions for session 2 - Done
- Instructions for session 3 - Done
- Course feed - Done
- Course announcements
- Learning pathways
- Assessing customer behaviour and motivation
- Overview - Done
- Video signpost: Customer needs and motivation - Done
- Consumer Behaviour - Done
- Customer Psychology - Done
- Organizational Buyer Behaviour - Done
- B2B vs B2C Markets - Done
- Marketing channels - Done
- Strategic Customer Value - Done
- Quiz - Done - added quiz 1 and 2
- Start - Customer behaviour skills challenge - Done
- Tasks - Customer behaviour skills challenge - Done
- Outputs - Customer behaviour skills challenge - Done
- Researching customer needs and preferences
- Overview - Done
- Video signpost: Marketing research - Done
- Marketing Research - Done
- Info Gathering - Done
- Research Questions - Done
- Quiz - Done
- Start - Researching needs skills challenge - Done
- Tasks - Researching needs skills challenge - Done
- Outputs - Researching needs skills challenge - Done
- Developing a value proposition for the product life cycle
- Overview - Done
- Video signpost: Creating a value proposition - Done
- Product life cycle - Done
- The offering - Done
- Supply chain - Done
- Quiz - Done
- Start - Value proposition skills challenge - Done
- Tasks - Value proposition skills challenge - Done
- Outputs - Value proposition skills challenge - Done
- Assessing customer behaviour and motivation
- Assessment
TO BE MOVED TO PMKT103 FROM LP1?
- Marketing Channels - Done
