Principles of marketing/PMKT101/ Outline
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- Core foundations of successful marketing - Done
- Startup
- Start here - Done
- About - Done
- Course guide
- Overview - Done
- Learning outcome and objectives
- Syllabus - Done
- Learning challenges - Done
- Learning challenge register - Done
- Resources - Done
- Interactions
- Course announcements
- How announcements work - Done
- Instructions for getting ready - Done
- Instructions for session 1 - Done
- Instructions for session 2 - Done
- Instructions for session 3 - Done
- Course feed - Done
- Learning challenge register - Done
- Course announcements
- Learning pathways
- Marketing products and services
- Overview - done
- What is marketing? - done
- Video signpost: 4Ps of the marketing mix - done
- Video signpost: How to get your ideas to spread -done
- Start - Marketing products skills challenge - done
- Tasks - Marketing products skills challenge - done
- Outputs - Marketing products skills challenge - done
- Quiz - done
- Optimizing the marketing mix (the 4Ps)
- Overview - done
- Understanding the marketing mix - done
- New and existing products - done
- Video signpost: Importance of pricing - done
- Price - done
- Price the only revenue generator - done
- Demand-based pricing - Done
- Place - Done
- Audio Signpost: Promotion - Done
- Start - Marketing mix skills challenge - Done
- Tasks - Marketing mix skills challenge - Done
- Outputs - Marketing mix skills challenge - Done
- Quiz - Done
- Market segmentation, target markets and product positioning
- Overview - Done
- Video Signpost: Segmenting markets - Done
- Segmenting markets and targeting audiences - Done
- Targeting - Done
- Positioning - Done
- Understanding your audiences - Done
- Start - Segmenting markets skills challenge - Done
- Tasks - Segmenting markets skills challenge - Done
- Outputs - Segmenting markets skills challenge - Done
- Quiz - Done
- Marketing products and services
- Assessment