Principles of marketing/PMKT101/Course guide/Resources

Marketing Products & Services

• Help tutorials at Learn WordPress.com
• Change a WordPress Theme on Youtube, by Ralph Phillips
• Marketing on Wikipedia
• Marketing Open Textbook, BC Campus

Learning Challenge Resources

• Oktopost blog, about social media.
• Seth Godin (marketing guru), about all things marketing.
• Moz blog
• Buffer Social, digital marketing
• Apple Information and News
• 16 Top Marketing Blogs and Publications You Need To Be Following, from INC Magazine.
• 50 Successful blogs on every topic imaginable, by Gregory Ciotti

Optimizing the Marketing Mix (4 Ps)

• Marketing Mix on Wikipedia
• Factors of Influence on Wikipedia
• This guy built himself a human hamster wheel for the ultimate standing desk on YouTube

Segmenting Markets & Target Audiences

• Marketing on Wikipedia
• Market Segmentation on Wikipedia
• Target Audience on Wikipedia
• Positioning (Marketing) on Wikipedia
• This guy built himself a human hamster wheel for the ultimate standing desk on YouTube