Day in the life of a tour guide/Activities/Characteristics of Service

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Objective

Unit Standard 23766 - V1, Level 3, Credit 5 - Demonstrate knowledge of the tourism product, Element 3 (PC 3.4)

Activity

Characteristics of Service

THIS ACTIVITY HAS BEEN COMBINED WITH 'PRODUCT AND SERVICE NEEDS' ACTIVITY TO REDUCE NUMBER OF ASSESSMENTS

Task

Describe the meaning of the following key characteristics of service in the tourism industry:

  • Intangibility
  • Heterogeneity (standardisation)
  • Perishability
  • Inseparability

Resources

  • Powerpoint - Marketing Tourism
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