Adventure Tourism/Activities/Audience Profile

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Image courtesy of Randy Son of Robert


US 18311, Version 1, Level 5, Credit 8

  • PC 2.1 Characteristics of audience


Identify the target audience and appropriate activities for them


You have been assigned a target audience (group to guide overnight)

  • 8 school children, aged 14, mixed group
  • 3 families each with two children under 10yrs old
  • 10 backpackers from Germany and Switzerland
  • 4 professional American couples - between 50 - 70 years of age
  • 4 twenty something - shopping fiends

Using the form "Client questionnaire form" in Supporting Materials as the basis - create an audience profile of your client group.

Identify activities for your audience

List and explain details of at least two activities in the following categories which could be enjoyed by your group:

  • Physical
    • hard or soft

  • Cultural
    • indoor, outdoor

  • Environmental
    • nature

  • Urban Recreation

Supporting Resources